Specialist letting agent Accent Property were out and about in Cambridge city centre last week as they kick-started their summer advertising campaign in style.

Named Independent Letting Agent of the Year recently by Negotiator Magazine, Accent Property is already well known for producing innovative advertising campaigns, with this latest round proving no exception. As in 2009, staff once again took to the streets of Cambridge, and even commandeered a punt or two in an effort to emphasise their Cambridge roots, local focus and expertise, and strong team ethos.

Accent Property's general manager, Sarah Cox, said: "The message we’re sending out to landlords is that yes, it remains a challenging marketplace, but with the right letting agent on board to help you, there are gains to be made. For example, Accent Property is regulated by ARLA, Cambridge-based and will work with you to find the right tenants at the right time, avoiding costly void periods. Our fees are straightforward and competitive, and we also offer completely transparent client accounting, both of which mean there’ll be no unpleasant surprises along the way.

"Landlords are saying they want a reliable, uncomplicated service that’s priced appropriately, from an agent with an in-depth knowledge of Cambridge, and these are all things that Accent Property can bring to the table. We’re being told more and more that the instructions we’re winning are as a result of our local knowledge and reputation for quality lettings only, so that seems to be very important to people."

The team’s exploits in the city will soon be seen in a series of summer adverts both in the printed press and online. The photography will also be used across a range of new marketing materials currently being developed.

For more information on Accent Property’s award-winning lettings and property management services, visit www.accentproperty.com or contact Sarah Cox on (01223) 500387.