Stephen Chard and Neil Robinson were the first in bringing the concept of serviced apartments to Cambridge over a decade ago. Originally Cambridge Apartments, the company specialised in luxury serviced apartments and short-term lets in Cambridge for business and leisure visitors alike, as well as those relocating to the city.

Cambridge Apartments remained market leader, despite the industry's rapid growth and emergence of several competitors. Cambridge Apartments originally opened with single units or small clusters, but came to operate entire blocks of serviced apartments across multiple locations.

In 2009, Cambridge Apartments successfully merged with fellow serviced apartment provider, Your Space Apartments, to create Your Space Cambridge Apartments. This merger formed part of a planned 12-month exit strategy, with a view to the remaining directors acquiring the newly combined company. The merger of Cambridge Apartments with Your Space Apartments was successful, with no disruption to service or loss of quality standards experienced by either of the previous company's client base.

Chard Robinson Group completed on the sale of shares at an optimum time in early 2010.